Our work with our client using JICMAIL data has led to us being proudly recognised as a ‘JICMAIL Platinum Partner’ – joining a select group of only 14 other organisations. JICMAIL is the Joint Industry Committee for Mail, an organisation which has been collecting data on the life cycle of mail since 2017. We use […]
As consumers of printed and digital media, we all have opinions on what looks good and what we think will work, but we can now directly offer some objective science, using Visual Attention Software (VAS), to back up or even disprove these opinions. You can get VAS reports directly from us, within minutes of sending […]
CWU has announced that, of the CWU members in Royal Mail who voted, 97.1 per cent voted in favour of taking industrial action. You can read the full Royal Mail correspondence below. Naturally, please feel free to contact us directly for any further details and updates. Statement Royal Mail plc (RMG.L) is very disappointed that […]
EXCEPTIONAL RESULTS WITH PARTIALLY ADDRESSED MAIL Partially Addressed mail is here and having been involved since the earliest phase of testing, we are seeing some fantastic results on our clients’ campaigns! Talk to us about it. What is Partially Addressed? Partially Addressed is a product from Royal Mail, designed for advertisers. Instead of addressing […]
MAIL IS GETTING GREENER The environment, single-use plastics and climate change have never been hotter topics, and the issues are rarely out of the news. Big brands are listening to consumers and are taking steps to use less packaging, fewer non-recyclable materials and reduce waste. Supermarket customers are boycotting products with excessive packaging. Plastic […]
JICMAIL – A NEW CURRENCY FOR MAIL The impact of mail isn’t measurable – oh yes it is! Some brands are really missing a trick and shying away from mail. Their main objections are that they think mail is outdated and that customers, particularly the young, respond much better to digital; and they also […]
