Archive for September, 2019

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EXCEPTIONAL RESULTS WITH PARTIALLY ADDRESSED MAIL   Partially Addressed mail is here and having been involved since the earliest phase of testing, we are seeing some fantastic results on our clients’ campaigns! Talk to us about it. What is Partially Addressed? Partially Addressed is a product from Royal Mail, designed for advertisers. Instead of addressing […]

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MAIL IS GETTING GREENER   The environment, single-use plastics and climate change have never been hotter topics, and the issues are rarely out of the news. Big brands are listening to consumers and are taking steps to use less packaging, fewer non-recyclable materials and reduce waste. Supermarket customers are boycotting products with excessive packaging. Plastic […]

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JICMAIL – A NEW CURRENCY FOR MAIL   The impact of mail isn’t measurable – oh yes it is! Some brands are really missing a trick and shying away from mail. Their main objections are that they think mail is outdated and that customers, particularly the young, respond much better to digital; and they also […]

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