The key to success in any Direct Marketing campaign lies in the data you use and your understanding of it. There are 3 steps when it comes to data:
- Data – whether it be your own, or purchased for a specific campaign, we can supply it; host it; build a database around it; clean it and analyse it
- Insight – most businesses overlook this critical aspect. Can you identify your ideal target profile from your data? We can.
- Action – the data is prepared for its intended use
As you can imagine, when we do our own marketing campaigns, we have to make sure that our data is spot on – that means EVERY record. We don’t want one of our customers pointing out the irony of a data specialist, selling data services, yet using poor quality data. That’s simply not good for business. We are all about making your data work harder for you, so that you can get the most out of your direct marketing campaigns.
We are also ISO 27001 accredited, so our data security and management standards are of the highest order.
