Addressing & Personalisation
Once you've made sure the name and address is correctly formatted, the next step is to use it to address your mail. How you do this can have a dramatic effect on the percentage of people that will open and read your mailing, and of course how many of them respond.
We can address:
• Directly onto envelopes, including DL's, C4's and C5's
• Onto letters and forms that will show through a window envelope
• Onto labels that we'll affix to boxes, postal tubes and other three-dimensional mailings
Sometimes it's important to create a traditional looking mailing with an addressed envelope with a personalised letter enclosed. This is particularly important when writing to high net worth individuals about investments or if you're trying to sell luxury items.
We can match outer envelopes with letters and other personalised items such as invitations, order forms, questionnaires and reply cards.
Personalising response pieces makes it easier for your prospect or customer to respond and should increase the percentage of them that reply.
Alternatively, you can mail using a window envelope. This will save you money on your mailing although you may experience a fall in the number of people that reply. The only way to find out is by testing your mailings from time-to-time, to discover the most cost-effective solution for your offers.
The inkjetting machine also allows us to print PPI’s & Return Addresses at the same time and will save you the cost of overprinting envelopes, although you are restricted to a single colour.
Talk to us for technical advice on choosing the most appropriate addressing method and also about the quality of paper or card you should send us if supplying your own materials.
"We are quite a demanding client! Our personalised mailings have to be turned round swiftly, and were our mailings to go late the impact on us would be considerable. We ask Mailbird to handle up to 10 mailings promoting different conferences in one week; this they do with great care and attention. Friendly people and very professional." Michael Tobias. M.D. Professional Conferences