Promoting your products or services by email allows you to communicate your messages both quickly and cheaply. Emails are particularly effective as part of an on-going direct marketing campaign and we’re confident that our direct mail experience will allow you to integrate your emails into your marketing and maximise your response rates.
Email for New Customers
The popularity of email marketing is driven by low costs, because unlike direct mail there’s no postage to pay and you don’t need envelopes, letters and leaflets.
But you do need good lists and finding quality, targeted email lists can be quite difficult. Spam is a major problem and businesses and consumers will have spam filters to eradicate spam from their in boxes. This means that you must work with a reputable list broker who can supply validated email addresses that will get delivered.
You'll also need to know the words you must avoid in the Subject Line of your emails, and in the body text, to ensure the best chance of avoiding spam filters.
Email to Prospects
Once you have a prospect, from an email or a direct mail campaign, integrating email into the conversion process can be highly rewarding. You can use the data you have collected on a prospect to send tailored messages to small groups of prospects and maximise conversions.
And because email is so instant, you can test offers, Subject Lines and the day of the week you email, to find out what the best combination is for you.
Once you have a customer you'll need a strategy for your on-going communications with them. Here are a few things to consider:
•Get customers to opt in to your email marketing
•Be careful use of data to email targeted offers
•Understand the timing and frequency of your offers
•Using newsletters to stay in touch with customers
•Ask customers for testimonials
•Persuade customers to forward your emails to their friends
Many customers will prefer just to receive emails from you in the future. But even if this is what they say, sending a physical piece of direct mail from time-to-time can rejuvenate a relationship as there's so much more you can do in direct mail than in an email.
With our vast experience in direct mail and emailing we can help you find the right mix for your campaigns. Or you can plan campaigns yourself and simply use us as the delivery mechanism.
Either way we're happy to offer advice and help as needed, so contact us to discuss your Email Marketing or Mailing requirements now.