Data Design & Management
You can buy and rent lists from third parties and list brokers, but a database containing your prospects and customers designed to meet your particular needs, belongs exclusively to you and you can use it as frequently as you wish without it costing you a penny.
It's surprising how much data our clients have collected over the years, often on invoices, email address books and Excel spreadsheets. Putting it all together to make a marketing database will allow you to follow up on these addresses to increase your customer file and make new and repeat sales.
Extracting names, addresses, phone numbers and email addresses, plus purchase records can sometimes be tricky, but it is worth capturing as much historical data as possible to make future targeting relevant.
Relational Database System
We work in Microsoft Office Access and various other database design programs, such as SQL, to design a relational database management system to meet your needs. We also provide a rapid and accurate data capture service.
Your database will be easy for you to use and maintain if you want to manage it in-house, or alternatively, we can manage your database for you. We also offer internet based access to your database, so your staff cann access it from anywhere in the world.
Dealing with data on any level can seem a difficult and daunting prospect. But we can take the pain away, by managing and manipulating whatever information you generate so it works best for you.
Here are some of the many benefits that a relational database can provide:
• User-friendly click button interface system - allowing easy and clear viewing of all data, making for fast and simple identification of records to amend, delete or update.
• Selection of tailored queries - allowing for easy quick-filtered access to groups of data based on specific criteria. For example, you may have a regular need to select customers with particular interests but only in specific areas. We could set up a prompt allowing you to enter your criteria so the relevant data is immediately brought up on screen.
• Automated Contact - we can set up your database so you can contact your customers at 'trigger points' to ensure you have a continuing relationship by communicating automatically with them at the right time.
• Management Reports - as long as the information is available, we can set up your database to produce reports and analysis for pretty much anything you specify.
These examples are just a few of the systems we can put in place for you. To find out more about these and to discuss bespoke solutions that are needed for your business Contact Us now.