Although pieces work together, after the targeting, your sales letter is arguably the most important element in the pack.
Direct Mail is a personal medium, and your letter the most personal piece.
If you are talking to people by name and want to gain their respect and appreciation, a well presented, persuasive letter is crucial. This is a proven element that can help open the door to the future relationship with them you desire. So quality is important.
We have a network of Cannon IR8000 digital laser printers. They are extremely versatile, offering speeds of 8,000 sheets per hour per for simplex and 5,500 sheets per hour for duplex lasering and the quality is excellent.
The Cannons universal paper trays allow us to deal with a vast size range of paper ranging from DL to A3 size and we can accommodate stock sizes up to 200gsm of laser friendly paper.
However, it is advisable to check with us if you intend to use non-standard paper. Best to check the paper in advance, than to discover problems when it’s ready to run.
If you are using an A5 format we can laser 2-up onto A4 to produce A5 sheets - an instant cost saving because you are producing two mailing letters whilst being charged for only one A4 sheet.
To enhance the personal approach, and if you want to have a ‘Private & Confidential’ envelope, we can personalise your letter and match it with the addressed envelope. We can also personalise and match other elements – questionnaire, fax back forms, order forms – making it easy for the recipient to respond to your offer.
Most people take advantage of the economies offered by using window envelopes. No cost of double addressing and matching envelope and letter – the name and address show through the window.
A sales letter is important, but for some, the expense of personalisation is not always possible. Our Riso litho printer, which runs at 7,000 copies an hour, means we can print a non-personalised sales letter ( and supply paper too ) at a very cost-effective price.
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